Oto-San is featured in the commercial as the head of a Japanese family and promotes the mobile operator plans. It’s popularity grow so quickly that now Softbank decided to release a DVD with Oto-San daily life. The DVD is scheduled to be released during September.

In order to sign his new movie contract Oto-San has arrived in a limousine to the headquarters of Softbank, and signed the agreement with Softbank president Yuichi Kato. Two scary looking bodyguards escorted him all the way from the limo to the building.

The dog doesn’t come cheap. You will have to cough up $24 for the Dog’s DVD only, and $31 for a DVD plus a lunch box.

You can watch some of Oto-San short commercials here:

And here:

So let’s sum up: A dog is the head of the family and sells mobile phones gets to be the star of a new film. Not bad for an ordinary weird day in Japan.

via [Japan Today]

The ministry of tourism in Japan hopes that due to the popularity of this too-cute feline, tourists from neighboring countries will flock to Japan and spent some cash. As well informed readers of Japanite! already know the country offer tourist attractions like maid cafes and robot wars.

The mega cat is apparently 34 years old, and was invented by Sanrio, a toy company. since then, the kitty has appeared on 50,000 products in 60 countries.

This isn’t the first time that Japanese expect their drawn figures to bring them tourists. Just a month ago the Japanese foreign minister appointed Doraemon, the anime cat, as an “anime ambassador”.

We wish good luck to the cute cat, but still thinks that Nahoko Shimada, the McDonalds porn start might have been a better in attracting the sophisticated tourists.

More: [DailyNews]